Avengers: Endgame takes a cool US$178 million at Chinese box office over Labour Day holiday

“Avengers: Endgame” was the most anticipated film in China, raking in more than $115 million in presales.

“Avengers: Endgame” was the most anticipated film in China, raking in more than $115 million in presales.

A line for the midnight premiere of “Avengers: Endgame” at a movie theater in Beijing on April 24.

A line for the midnight premiere of “Avengers: Endgame” at a movie theater in Beijing on April 24.

Moviegoers pose in the lobby of a theater in Beijing on April 23, hours before the premiere of “Avengers: Endgame” in China.

Moviegoers pose in the lobby of a theater in Beijing on April 23, hours before the premiere of “Avengers: Endgame” in China.

Paul Rudd, Jeremy Renner, Chris Evans, and Chris Hemsworth attend a premiere event for “Avengers: Endgame” in Shanghai on April 18.

Paul Rudd, Jeremy Renner, Chris Evans, and Chris Hemsworth attend a premiere event for “Avengers: Endgame” in Shanghai on April 18.

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